When consumers have more choice in craft beer than ever before, how do you make yours stand out? Brewing the best beer helps, of course, but so does crafting a story that forges an authentic connection with your customers so that they're not just choosing a flashy case off the shelf--they’re choosing you. Cody Keenan, craft beer fan and Barack Obama’s chief speechwriter, talks about what politics and pints have in common, and shares insights and stories picked up over eight years in the most exclusive craft brewery in the world: The White House.