Seth Gardenswartz has spent the past 20 years at the intersection of marketing, technology, and the law. After working in a family sporting goods chain, he developed an interest in e-commerce and branding in law school. Seth started his legal career as a 17th Street lawyer but transitioned to tech, eventually joining Boomtime.com as director of business development and general counsel. In 2015 he co-founded surefi, a branding and marketing agency that uses data to build local and regional brands for the craft brewing industry.