Pete Conti is currently Senior Vice President of Client Development for Nielsen Sales Effectiveness in the United States, leading the Consumer Packaged Goods manufacturer business in the company’s largest market. He is responsible for helping client brands achieve their goals, by generating outcomes and driving business improvements with their Pricing, Promotional and Assortment strategies. In his nineteen year Nielsen career, Pete has held a number of leadership roles, within the Assortment Practice Area and within Nielsen Professional Services. In those capacities, he's led the growth of Nielsen’s business within his client base. Originally from Chicago, Pete spent seventeen years at Jewel Food Stores before moving over to Nielsen. Pete earned a degree in Marketing from the University of Illinois at Chicago.