Jack Li is Builder at DATASSENTIAL, a leading food & beverage insights agency. During his tenure at Datassential, Jack has pioneered the use of menu data to predict flavor trends with impressive accuracy. In 1999, Jack and his team developed the Menu Adoption Cycle – a trend framework used broadly by hundreds of companies today. Over the past decade, Jack has led over 500 F&B studies, including leading edge research on the future of adult beverage. More recently, Jack led the development of SCORES™, which tracks millions of consumer ratings for every new item & LTO on chain menus. Today, Jack leads Datassential's Haiku™ division, with the mission of improving insights through artificial intelligence. Jack is a featured speaker at several food industry conferences throughout the year, and joins us to share Datassential's perspective on the latest adult beverage trends you need to know.