Rich O’Keefe has held various leadership positions in operations and merchandising for over 35 years in supermarket, drug and mass merchandising retail industry, which included responsibilities for managing businesses in markets across the U.S. with a background in format development, category management, business development and alcohol compliance, Rich has spent the last 5 years focused on developing a total alcohol experience within the super center format. He currently serves as senior buyer for beer at Meijer.